Emanuele Graetz
Founder
Emanuele was born and raised in Florence and, since his young age, he has been extremely fond of the wine world in all its different forms. He started his experience in the vineyards his grandfather bought many years earlier in the hills of Fiesole: from the pruning and the harvest, to the vinification in the cellar. As man of business, in 2015 he founded Viteoak, the company which he is the real soul of. Passionate traveller, fine wines lover and life enthusiast, Emanuele is always looking for new challenges and adventures.
Monica Petreni
Operations Manager
Raised and born in Tuscany, Monica joined the Viteoak team in early 2021 as the resident operative brunch in Italy, she has an extensive background in marketing and wine business thanks to a long and fruitful experience in very well know wine estate where she was in charge with export and hospitality, managing all the VIP costumers developing successful marketing strategies. Monica is the connection with all the growers Viteoak represents and helps in making easy all the operative daily matter.
Melissa Salvini
Melissa was born and raised in Val di Chiana, but she moved to Florence to pursue her studies in interpreting and translation. At the same time as her professional experiences as a simultaneous interpreter, Melissa cultivated a deep passion for the world of wine, which she began to discover by working as a guide in a few wineries and as a head waiter in a Florentine wine shop. Melissa joined Viteoak team in the autumn of 2022, just after her graduation in Chinese language and literature, to support the business both linguistically and commercially. If travelling and books are her greatest passion, dance is her addiction.
Flavia Sassone
Raised and born in Tuscany, Flavia moved to Milan at 18yo to study Business with an exchange program at UCLA too. For 11 years she pursued a career in big companies as a Sales and Marketing manager which gave her the chance to live in 3 different cities: Rome, Luxembourg and then London. Her passion for wine raised thanks to travelling and discovering amazing producers all around the world! That is why in 2019 she decided to get WEST L3 and jump into the wine business working at Borough Wines, Sketch and finally Il Borro. She joined Viteoak Team in 2024 and she will support the business in the States as NYC resident.